Luxury jewelry brand Van Cleef and Arpels is launching a new perfume this month dubbed Féérie. As its name indicates, it wishes to make customers dream about a magical world. The bottle has been paid particular attention to as Inter Parfums president Phillipe Benacin reveals "We want it to be the most beautiful object in the store,". The fragrance created by perfumer Antoine Maisondieu appears to pick up on a fairy-tale thematic that was gaining steam last year; the design of the flacon also points to a trend towards talismanic perfume bottles which recently might include Etat Libre d'Orange Rossy de Palma, Paco Rabanne Black XS, John Galliano's signature perfume, and now Féérie. The latter makes you also think of Lolita Lempicka's enchanted world and less well known but also playing along these lines, Summersent by Marjorie Midgarden...
Notes include: Top: violet, red berries (black currant), Italian mandarin; heart: Bulgarian rose and Egyptian jasmine; base: iris butter and vetiver.
"Féerie. Inspired by A Midsummer Night's Dream fine jewelry collection, Féerie captures the essence of the prestigious jewelry house."The bottle was designed by Joël Desgrippes.
The new perfume will be available exclusively at Neiman Marcus in the US and Marionnaud in France. It is already available for pre-orders at NM, for $110 and $150 and expected to ship no later than July 25th 2008. In France, it is scheduled to be introduced at Marionnaud in August.
Via Cosmetic News