To fête the 20th anniversary of their label, team Badgley & Mischka have concocted a new juice meant to embody the dreams and glamor that their company was able to foster. The idea is simple: as Badgley puts it "One zip -- or in this case, one spritz -- and you're glamorous!". It is a lighthearted reference to the much more arduous preparation stars go through to get ready for their big day or evening on the red carpet.
Called Couture, the scent was inspired by a roster of feminine celebrities, and even icons: "Teri Hatcher, Sharon Stone, Elizabeth Taylor, Eva Longoria Parker and Sarah Jessica Parker"...
The violet is a reference to the color of the eyes of Elizabeth Taylor and the gardenia note is an allusion to Sharon Stone who is in the habit of sending those to the designers.
"The collection will include eaux de parfum in three sizes, 1 oz. for $45, 1.7 oz. for $65 and 3.4 oz. for $90. A 0.5 oz. parfum elixir, $48; a 6.7 oz. body cream, $70, and a 6.8 oz. body moisturizer, $42, will also be offered..."
The bottle retains its trademark shape but gets a new gold dress. The transparent corners are meant to evoke shoulders "...peeking out of a great dress."