French actor Vincent Cassel will lend his looks to a new masculine fragrance by Yves Saint Laurent to be launched next spring on March 2, 2009. YSL in this manner will follow up on the success of L'Homme which was well-served by the image of another French actor, Olivier Martinez...
Cassel is currently starring in a movie about the criminal Mesrine, Public Enemy Number 1. His profile is known beyond the French hexagone as he has acted in films such a Ocean Thirteen, Ocean Twelve, Eastern Promises... but also in the notable and representative movie about social malfuntion in the Parisian suburbs that La Haine is.
No further details about the fragrance is available at this point but the house of YSL have pointed out that they selected the actor because they thought that he is "modern, charismatic, sensitive, and virile".
Cassel's wife, actress Monica Belluci is currently also widely appearing as a spokesmodel for Dior Beauty.