Berdoues released a new flanker to the original Violettes de Toulouse eau de toilette created in 1936 called Violette Chérie (Darling Violet). It was specifically created to attract a younger clientèle,
"In 2008, Violet is not only a fragrance...It takes you to a world of freshness and sensuality...It attracts the young and romantic women looking for softness, pleasure and delights...Pastel colors..."
The tag line is "The violet has a name...or rather a first name..."
The perfume is said to open on top notes of violet, lilac and delicate and smooth honey. It then offers a fresh and sweet heart development with mimosa and neroli. The base notes rest on lily of the valley and musk.
Violette Chérie comes in eau de parfum concentration and is bottled in the trademark retro atomizer flacon that is the signature of the Violettes de Toulouse collection.
Via Parfums Berdoues website