Bond No.9 Brooklyn (2009): For Creative Types {New Fragrance}


Bond No. 9 will launch a new perfume inspired by a New York City borough in March 2009 called Brooklyn. The scent was composed by perfumer Laurent Le Guernec of IFF (Bond No. 9 Chelsea Flowers, Sarah Jessica Parker Lovely, Avon Rouge, Michael Kors Michael...)

"Brooklyn, the Eau de Parfum,
Captures the Vibe of the Edgy New Brooklyn--
Home to Artists, Bloggers, & Creative Types."

The view of Brooklyn from the Bond No. 9 perfume house is that,

"Brooklyn is changing.  New York's legendary city within a city, home to a century or more of strivers, dreamers, and Nobel laureates, is reinventing itself, neighborhood by neighborhood, as an edgy metropolis.  Sure, for a while there Brooklyn was a necessary second choice for the real estate-challenged Millennials seeking affordable rents and more square footage than formidable Manhattan could offer.  But now-- a whole new story.  Today's Brooklyn is preferable to a new generation of artistic émigrés.  This is where the artists and musicians choose to move.  It's home to graffiti-ists, gaffers, and key grips, to web designers and aspiring editors.  This is where fashion stylists live.  New York-bound hip-and-cool Seattle-ites prefer to move to Brooklyn; smart Stockholmers book their hotel rooms here." 

So how does the fragrance of Brooklyn smell like?...
"Unisex with a desirably masculine attitude, Brooklyn the scent is romantic, sexy, and distinctive--built in a very contemporary way to display its entire composition, rather than individual notes.  But OK:  For those who want us to name names, it's officially a woody, spicy-filled oriental that mingles cardamom, geranium leaves, and cedarwood while grapefruit and juniper leaves accelerate the scent, and South American guaiacwood and leather bring a tender, beckoning touch.  On the cutting-edge of perfumery, Brooklyn also has what's known in the trade as sillage, which is to say, it doesn't cling to the skin, but rather diffuses, leaving a trail behind it."

Top notes: grapefruit, cardamom; heart notes: cypress wood, geranium leaves, juniper berries; base notes: cedarwood, leather, guaiacwood.

About the bottle,

"The Brooklyn bottle's design marks a first for the iconic Bond No. 9 superstar flacon:  We've decorated directly onto the transparent glass surface with edgy, urban, handwritten script.  With the words BROOKLYN and BOND NO. 9 spelled out in a vivid array of colors, this is an example of contemporary street art with a message.  In fact, the dynamic lettering transcends the Bond No. 9 centerpiece token logo it's meant to be enclosed in--and almost seems to take off beyond the curved and angled shape of the bottle itself." 

Suggested Retail Price:  $220 for 100ml; $145 for 50ml

Via Bond No. 9 press release

For another scent that was inspired by Brooklyn see Eau de Brooklyn

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2 Comments | Leave a comment

  1. This is so EXCITING! I always log on daily to see what is new in the industry and I work across from the Bond counter in San Francisco. I have ALL of the bond scents so when a new one is mentioned on your site I cannot wait to be among the first to buy it when it does hit the store. The Compostion sounds unique and rich-just what I love about My Fave Bond scents. I think it will also layer well with many. Thanks for the teaser!

    Happy Holidays!

    Christopher Lynch

    Christopher Lynch
    • Thank you very much for your good wishes and Happy Holidays to you as well!

      We shall see how this one smells like. I note that Bond No. 9 wanted to stress its masculine aspect this time, so it is all the more sniff-worthy for both a man and a fan of Bond :)

      Chant Wagner

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