Video from the Research Institute for Fragrance Materials (RIFM): What People Are Saying About Fragrance {Perfume History & Facts}


Here is a video from the Research Institute on Fragrance Materials (RIFM) on popular perceptions of fragrances and fragrance safety. Everyman answers questions on the curbs of New York City in June 2008. A few humorous moments such as: who knew perfumers used "yak pee" in their perfumes? Now, that's an idea...Or the guy who wouldn't be happy about lack of fragrance in products... because his wife wouldn't be happy about it "and that's not a pretty thing" verifying on the spot the cliched notion that men's thinking about perfume is primarily mediated by their relationships to the fair sex.

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