Dior Miss Dior Cherie L'Eau (2009) {New Perfume}

On the right, an earlier ad fronted by Riley Keough, the grand-daughter of Elvis Presley

This spring Dior will launch a new flanker to Miss Dior Chérie, originally introduced in Eau de Parfum concentration in 2005. It was followed in 2007 by an Eau de Toilette version. 2008 saw a vernal twist with Miss Dior Chérie Eau de Printemps and a summery one with Miss Dior Chérie Blooming Bouquet. In 2009, the new adaptation is called Miss Dior Chérie, L'Eau.

The scent is still offered in an Eau de Toilette concentration, but a rethinking of the perfume has intervened one more time. The new creation is attributed to perfumer François Demachy who said...

"I wanted to create a perfume that is simple in its writing, in its alchemy on the skin, in its perception. It is fresh, sparkling and soft."

Notes include bigarade orange (the essential oil of the fruit of the bitter orange), white musks and gardenia.

The 50 ml EDT is priced from 59 €. The bottle and the jus are now all transparent (not shown here).

(Via Votre Beauté Mag March 09; photo credit: Cosmoty.de)

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