Donna Karan New York is preparing to launch a new men's perfume called DKNY Men. Although this is not advertised, another DKNY Men was introduced in 2000 which is discontinued now but still available at discount stores online.
The new DKNY Men is described as a citrus, floral, and woody scent (the old one had facets of lavender, amber, spices, and woods). It was created by perfumers Alberto Morillas and Harry Fremont over the course of more than a year.
Donna Karan said,
"DKNY Men is all about the man and the city. It takes a certain kind of guy to live and thrive in New York [and] I wanted a scent to speak to his unique style and strength. That is why we chose Mark Vanderloo to represent both DKNY fashion and fragrance. He embodies the DKNY Man."...
Trudi Loren of Estée Lauder rejoined adding,
DKNY Men "gave us the chance to build from the ground up what would resonate with men, and the soul, power and sophistication of New York -- the energy it evokes,"
The design of the bottle is inspired by the Flat Iron Building.
The cologne has head notes of bergamot, mandarin, juniper and clary sage; the heart is spicy with notes of white pepper, cardamom, violet leaves and wet jasmine; base notes unfold on sandalwood, cedarwood, patchouli, orris and vetiver.
The advertising campaign will be key in the launch of the new cologne, which wants to exclusively reach out to the brand's masculine customers, with 10 millions US dollars budgeted on that front.
Model Mark Vanderloo previously worked for DKNY fashion in the 1990s (see ad). He was also the face of fragrance Boss Soul (check this page for some of his ads including the one for Boss Soul).
DKNY Men, the 2009 vintage, will be available from the end of February, beginning of March 2009 in 3.4- 1.7- and 1-oz. versions for $65, $50 and $35 respectively.