IFRA Seminar: The Pros & Cons of Modern Fragrance, March 31st, 2009, Brussels {Fragrance News}


IFRA is organizing a seminar entitled "A Choice Worth Making? The pros & cons of modern fragrance", to be held in Brussels on March 31st, 2009:

09:30hrs        Welcome coffee


10:00hrs        Introduction - Jean-Pierre Houri, IFRA Director General



10:15hrs  Scents and their Psychophysiological Effects - Professor Tim Jacob, School of Biosciences, Cardiff University, Wales...

10:45hrs        Life Without Smell - Anosmia and its Effects: Steve Van Toller, University of Warwick, United Kingdom

11:15hrs        Coffee


11:30hrs        Perfume Sensations & Sensitization - Olivia Bordalo, Centro Dematalogia, Lisbon, Portugal

12:00hrs        Fragrance in the Marketing Mix, why and how fragrance is used in everyday products - Allan McRitchie, Perfumer

12:30hrs        The meaning of scents for life - Christophe Laudamiel, Perfumer - TBC

13:00hrs        Panel debate: All speakers will participate in a panel debate: Fragrance Use - Pros and Cons - is it a choice worth making?


13:30hrs        Close followed by a buffet lunch

Location: Stanhope Hotel, Rue du Commerce, 9, 1000 Brussels - Belgium

Read more at IFRA

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