Diesel Only The Brave Split Screen TV Commercial: Heart, Mind, Nerve {Perfume Images & Adverts}

Only-The-Brave-Bottle-B.jpgA viral marketing ad campaign for Diesel's new cologne Only The Brave (see also launch party) features a creative split-screen commercial, based on 3 distinct videos, aiming to play mind games with the viewer "...bizarre scenes that will leave your mind tripping over what the heck you've just watched! Diesel says it's more than cologne: It's a way of life."(cf. press release)...

Legs, the production company for the videos revealed in a Q & A what the main influences had been for the making of the triptych of movies,

"A ton of influences are at play here. Overall, there is a Lynchy feel. But we were really inspired by Jurgen Leth's "The Perfect Human" for the Mind piece as well as the art films of Stan Brakhage. The Nerve piece was inspired by David Lynch's "Lost Highway", Jim Jarmusch's "Mystery Train" as well as Sam Raimi and Dario Argento's horror cinematography techniques. That one was a lot of fun to research. The Heart story was influenced by Led Zeppelin's "The Song Remains the Same" and the trippy graveyard scene in "Easy Rider".

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