Cartier Les Heures du Parfum: Number 1 L'Heure Promise, Number 12 L'Heure Mysterieuse & More (2009) {New Perfumes}

cartier-Bespoke.jpgCartier have announced that they will introduce a collection of high-end fragrances called Les Heures du Parfum (The Hours of Perfume) this fall 2009 in the US saying that "The inspiration came from the fact that memory is always linked to time" and that the sense of smell is intrinsically linked to memory.

It is a step-down from their high-luxury activity of bespoke fragrance led by in-house perfumer Mathilde Laurent billed at $79,630, but a step-up from their more mainstream offerings like Must or Le Baiser du Dragon or Déclaration (their best-seller). Cartier see the new collection as "a really haute collection of fragrances for connoisseurs." A 75 ml bottle will be priced at $255 and will be very selectively distributed...

Each hour will be called Number 1, 2, 3, 4, 5 etc. and bear a name as well and there will be a 13th hour in reference to the 13, rue de la Paix, the first address of the Cartier house. L'Heure Promise is the first hour and L'Heure Mystérieuse is the 12th. The line will debut with 5 fragrances and be followed by 2 each year, not necessarily in chronological order.

(A bottle of bespoke Cartier fragrance on the right)


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4 Comments | Leave a comment

  1. $255....holy crud. Better smell like heaven ;)

    • Yes, like a ticket to heaven would do too :)

      Les Exclusifs by Chanel are now 200 € in the European market. It's like watching stocks go up.

      I don't think personally that a high price for a perfume is a problem if you are looking for a signature perfume and if it adequately reflects the quality of the juice/product. It becomes a problem only when you also want to gather a big collection of fragrances, which is what many perfumistas are interested in.

      Chant Wagner
  2. 255 dollars for a 75ml bottle is wow , too much money, so much so that the chanel exclusif line at 250 something for a 200ml bottle seems like a real bargain. I am excited to try out no 12 and no 13 of the cartier perfumes even though the price tag is overwhelming.Lets see if they are worth all that money.


    • Yes, it's always a good question to keep in mind.

      Chant Wagner

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