Cacharel will launch a new women's perfume from mid-July 2009 called Scarlett in reference to an archetypal feminine heroine. The brand wishes to go back to the roots of what made it successful in the 1970s thanks to Anaïs Anaïs, an iconic perfume of that decade. The motto is "romantic, fresh, and daring."
The perfume was composed by triumvirate of noses from Firmenich Honorine Blanc (Usher She; Polo Explorer; Amber Ylang Ylang...), Alberto Morillas, and Olivier Cresp (Angel; Light Blue; Kenzo Jungle pour Homme; Nina Ricci; Bond Girl 007...)....
The scent is described as a revisit of the white floral bouquet featuring notes of jasmine, orange blossom, honeysuckle, the house's olfactory signature accord. Additional notes include citruses, tea leaves, pear, white musks and sandalwood.
Particular attention was lavished upon the flacon which had to be as distinctive as the bottle of Anaïs Anaïs is. The milky white and pastel rose color palette has been preserved but the design inspired by porcelain biscuit pottery concealing the jus (like the original Anaïs Anaïs) is different while hinting at the same type of atmosphere. The packaging is signed by Christophe Pillet.
Scarlett will retail from 35 € to 59 €.