Marc Jacobs Lola (2009): Daisy is Innocent, Lola is Vampy {New Perfume}

The ad is fronted by model Karlie Kloss who not only looks like Kate Moss but whose name sounds like hers -- do they manufacture models too?

Going back to the age-old dichotomy of the virgin and the putana, albeit not in such a schizoid manner but in a watered-down and stylish form, Marc Jacobs has decided to add a sultrier sister to Daisy with Lola set to launch in August 2009 in the US. Worldwide launch is planned for September 2009. 

It is also an opportunity for designer Marc Jacobs to convey a message about his conception of perfume which he sees as an accessory and an integral part of a person's fashion sense,

"Fragrance is just as important as accessories, bags and shoes are," said Jacobs. "Not only does it help set a mood, it's a luxury you can have no matter what your size or height or wallet. I'm happy to keep offering more choices. I know I like to rotate fragrances depending on my mood."...

The perfume was created by Calice Becker of Givaudan together with fragrance consultant Ann Gottlieb.

Lola is said to be a musky fruity-floral. The perfume opens on notes of pink peppercorn, pear d'Anjou and ruby red grapefruit; it unfolds on a heart of fuchsia peony, rose and geranium; the drydown lingers on with vanilla, tonka bean and creamy musk.

The Eau de Parfum comes in two sizes to start with; in November a 1 oz size will be marketed just before the Holidays. Price list: "1.7 oz. for $65 and 3.4 oz. for $85 -- as well as a 5.1 oz. body lotion, $45; a 5.1-oz. shower gel, $40, and a 4.9-oz. body cream, $50."

Perfume jewelry is also in the line's future.


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1 Comment | Leave a comment

  1. A very underwhelming fragrance... :/ just a pretty package, that's all.

    Laura Isabella

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