Watch company Nooka is planning to release an eponymous perfume inspired by the scent of the watches it sells. The fragrance was composed by perfumer Pierre-Constantin Gueros of Drom. The jus is said to feature notes of leather (wristband), minerals (quartz mechanism) as well as top notes of electricity.
Founder of the brand Matthew Waldman said,
"I don't know if it sounds like bullshit," "But the fragrance is designed."Via Fast Company