Roget & Gallet Love The Dior Port-of-Call Concept {Perfume Images & Advert}

Apparently Roger et Gallet think that the Dior idea of selling fresh eaux de cologne by evoking the  atmosphere of port of calls in the summer is great (see ad for Escale à Portofino and ad for both Escale à Portofino and Pondichéry below). The new advert for their line, which includes the latest Bois d'Orange, uses the tag line "Summer port of calls" as if each Roger et Gallet perfume held the promise of an exotic escape by sea wayfare. It is less glamorous than the Dior ad but hopes to tap into the same vein.


Related Posts

Leave a Comment