Leading up to the September launch of Very Hollywood by Michael Kors, a gardenia scent, the brand has set up a website to let you explore their universe. You can go to veryhollywood.com and check out the commercial, the behind-the-scenes, an interview with Michael Kors himself etc.
Now is also your opportunity to participate in two contests to win the chance of receiving the red-carpet treatment...
"The Red Carpet section features two exciting contests for users. The first contest is an exclusive collaboration with InStyle Magazine, launching in August. The contest is the chance to receive the ultimate red carpet treatment. One lucky winner and a guest will be flown out to Hollywood, provided with transportation, lavish hotel accomodations, and treated to shopping consultation, hair and makeup styling, dinner for two and two tickets to InStyle's Oscar Viewing Party.
The second contest, launching this fall, is the Hollywood Correspondents Contest. Participants are asked to submit videos describing their ultimate Hollywood moment. The lucky winner will receive a trip to a red carpet event where they will be the official Very Hollywood Michael Kors on-air correspondent, reporting back via video and Twitter about their experience on the carpet, rubbing elbows and chatting with the stars."
Via press release