Creed Opens Store in New York City Right on Time for the Holidays 2009 {Fragrance News} {Scented Paths & Fragrant Addresses}

NEW YORK, September 21, 2009 -- The Paris-based CREED royal perfume house has signed a lease to open a 400 square foot boutique in the landmark building at 794 Madison Avenue on the northwest corner of 67th Street in New York City in time to serve its American clientele for the 2009 holiday season.  It will be CREED's only stand-alone store in America.  Among the more than 40 CREED fragrances and other goods the store will offer men and women will be Windsor, the fragrance CREED made for the Duke of Windsor in 1936...

"The debut of CREED's first ever store on New York's most prestigious retail corridor sets the stage for CREED's 250th anniversary celebration," said Emmanuel and Thomas Saujet, CEO and President, respectively, of International Cosmetics & Perfumes, Inc. (, CREED's exclusive, authorized distributor in the U.S. and Canada.
"We proudly choose New York to be first in what will be a collection of CREED boutiques across North America," Messrs. Saujet added.
Beyond a festive opening this year, the New York store will offer clients special events and commemorative goods throughout the next 16 months to celebrate CREED's 250th year in business, which occurs in 2010, Messrs. Saujet added.
Based in Paris, CREED is the world's only private held luxury fragrance dynasty, passed from father to son in an unbroken line since 1760, serving more than 10 royal houses, heads of state, world renowned film and music stars, titans in business, top athletes and the discerning public for 249 years.
Today, CREED is headed by sixth-generation master perfumer and worldwide CEO Olivier CREED.  Working alongside is his son, Erwin, 28, seventh generation of the House and its designated future chief.  Together they travel the world in search of the world's finest blooms, spices, woods and fruits for use in CREED fragrances, which father and son make by hand in France using methods that date to the company's start in 1760.
CREED's first fragrance client was King George III.   Among CREED's historic U.S. clients were New York City Mayor Richard Varick in 1788.  In 2009, Washingtonian Magazine reported First Lady Michelle Obama wears CREED Love In White, a fragrance named for Mr. CREED's love of sailing.  The first bottle of that fragrance was presented to First Lady Laura Bush in 2005.

Via Creed press release

Photo credit: The Life of Luxury

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2 Comments | Leave a comment

  1. This is complete BS!! Creed used to have a store on Bond back in the day and it closed because Bond No 9 took it over.. they are trying to make this huge comeback because their fragrances smell like something my 80 year old grandmother would wear by saying this is their first appearance in the states and the yet again are just hurting themselves!!

    Maria Sanchez
  2. I heard this as well! They also are saying that they have a new fragrance out that is for Birth Royalty but yet they are not even on the Warrant List. The lies are just getting out of control and people are going to continue to not shop with them anymore!

    Veronica Myers

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