NEW YORK, September 21,
2009 -- The Paris-based CREED royal perfume house has signed
a lease to open a 400 square foot boutique in the landmark building at 794
Madison Avenue on the northwest corner of 67th Street in New York City in time
to serve its American clientele for the 2009 holiday season. It will be
CREED's only stand-alone store in America. Among the more than 40 CREED
fragrances and other goods the store will offer men and women will be
Windsor, the fragrance CREED made for the Duke of Windsor in
"The debut of CREED's
first ever store on New York's most prestigious retail corridor sets the stage
for CREED's 250th anniversary celebration," said Emmanuel and Thomas Saujet, CEO
and President, respectively, of International Cosmetics & Perfumes, Inc.
exclusive, authorized distributor in the U.S. and Canada.
"We proudly choose New
York to be first in what will be a collection of CREED boutiques across North
America," Messrs. Saujet added.
Beyond a festive opening
this year, the New York store will offer clients special events and
commemorative goods throughout the next 16 months to celebrate CREED's 250th
year in business, which occurs in 2010, Messrs. Saujet
Based in Paris, CREED is
the world's only private held luxury fragrance dynasty, passed from father to
son in an unbroken line since 1760, serving more than 10 royal houses, heads of
state, world renowned film and music stars, titans in business, top athletes and
the discerning public for 249 years.
Today, CREED is headed by
sixth-generation master perfumer and worldwide CEO Olivier CREED. Working
alongside is his son, Erwin, 28, seventh generation of the House and its
designated future chief. Together they travel the world in search of the
world's finest blooms, spices, woods and fruits for use in CREED fragrances,
which father and son make by hand in France using methods that date to the
company's start in 1760.
CREED's first fragrance
client was King George III. Among CREED's historic U.S. clients were
New York City Mayor Richard Varick in 1788. In 2009, Washingtonian
Magazine reported First Lady Michelle Obama wears CREED Love In White, a
fragrance named for Mr. CREED's love of sailing. The first bottle of that
fragrance was presented to First Lady Laura Bush in 2005.
Via Creed press release
Photo credit: The Life of Luxury