Enjoli, The Perfume for Transition Feminists: An Ad from the 70s {Perfume Images & Adverts}

Enjoli by Charles of the Ritz was launched in 1978 to the tune of "I'm a Woman" a 1962 song by Jerry Leiber and Mike Stoller which was paraphrased in the commercial featuring a domestic goddess, a career woman and sex kitten all folded into one person. She can put the wash on the line, feed the kids, bring back the bacon, fry it in the pan and never, never let you forget you're the man.

The official tag line was "The 8 hour perfume for the 24 hour woman."

So retro, so funny (still funny after all these years). Also great 70s looks and dos.

It's a nightmare really. Tell a woman she is an emancipated woman/feminist and she will be your willing slave.

Enjoli is now sold under the Revlon brand name with a vestigial tag line from its 70s heydays: "The essence of having it all,"

Current notes are:

Top Notes: Hyacinth, Tuberose, Galbanum
Mid Notes: Jasmine, Tuberose, Rose, Lily of the Valley
Dry Down: Sandalwood, Amber, Oakmoss, Musk
Click on the link to watch the commercial and peruse the original lyrics...

I can wash out 44 pairs of socks and have 'em hangin out on the line
I can starch & iron 2 dozens shirts 'fore you can count from 1 to 9
I can scoop up a great big dipper full of lard from the drippins can
Throw it in the skillet, go out & do my shopping, be back before it melts in the pan
'Cause I'm a woman! W-O-M-A-N, I'll say it again

I can rub & scrub this old house til it's shinin like a dime
Feed the baby, grease the car, & powder my face at the same time
Get all dressed up, go out and swing til 4 a.m. and then
Lay down at 5, jump up at 6, and start all over again
'Cause I'm a woman! W-O-M-A-N, I'll say it again

If you come to me sickly you know I'm gonna make you well
If you come to me all hexed up you know I'm gonna break the spell
If you come to me hungry you know I'm gonna fill you full of grits
If it's lovin you're likin, I'll kiss you and give you the shiverin' fits
'Cause I'm a woman! W-O-M-A-N, I'll say it again

I can stretch! a green black dollar bill from here to kindom come!
I can play the numbers pay the bills and still end up with some!
I got a twenty-dollar gold piece says there ain't nothing I can't do
I can make a dress out of a feed bag and I can make a man out of you
'Cause I'm a woman! W-O-M-A-N, I'll say it again
'Cause I'm a woman! W-O-M-A-N, and that's all.

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