Lancôme have announced an ethical partnership with the Carla Bruni-Sarkozy Foundation, a young institution founded by the first lady of France in the spring of 2009 whose goal is " to encourage access to culture, education and knowledge in order to fight exclusion and social inequality. "
The resulting program called Lancôme Revelations aims to support artistic vocations in high-school students from disadvantaged communities who may not otherwise be able to fulfill their dreams or who might even fall victims to self-censorship.
Carla Bruni-Sarkozy said,
"In my opinion,
Lancôme epitomises French beauty. This makes the brand the perfect partner for
a program designed to show young people in difficulty that pursuing a career in
the arts really is possible and that art and culture offer a wealth of future
possibilities and job opportunities in exciting professions. It's all about
equal opportunities, the same hope for everyone, but more than that - personal
development and fulfilment."...
The president of Lancôme International Youcef Nabi said,
"Since its creation, Lancôme has been the brand for women - a brand that represents the true essence of French beauty. Today, Lancôme is extremely honoured to have been chosen by Mrs Carla Bruni-Sarkozy, the First Lady of France, to help restore young people's confidence, enabling them to envisage a fulfilling future in the arts. This commitment comes completely naturally to Lancôme, a brand with the firm conviction that genuinely sustainable growth cannot be achieved without societal responsibility."
"This program, given the name "Lancôme Revelations", has been developed for students in their final year of French high school in disadvantaged communities. For many of them, due to a lack of means, information or due to self-censorship, studies in art seem unthinkable. The program's mission is to introduce these students to the creative professions, bring out their artistic abilities, reveal their true talent, and accompany them as they pursue further studies. The goal: to open up new horizons."...
The "Lancôme Revelations" program
will support students throughout the
school year by:
• Enabling them to discover the diverse range of creative professions:
architect, furniture designer,
graphic designer, model maker,
landscape painter, photographer, fashion designer...;
• Helping them to identify the professions which most closely match
their individual skills and aspirations;
• Organising artistic master classes during which teachers will invite
outside speakers to share their expertise;
• Providing access to monthly themed outings linked to culture and the arts;
• Offering personalised educational guidance: visiting art schools for example;
• Helping to prepare students for entrance exams to the very best art schools.
In the program's first year, the support offered by Lancôme will benefit around twenty high schools, all located in disadvantaged communities and spread across the whole of France.
Via Lancôme press release