New Advertising Campaign for Dior J'Adore with Charlize Theron {Perfume Images & Ads}

Dior have launched a new advertising campaign which continues to feature actress Charlize Theron who has been the face of the best-selling fragrance since 2004, the year she won an Oscar for Best Actress for her role in Monster. The new campaign kicked off as Mother's Day in France on May 30th, 2010 is fast approaching and fragrance gift sets are appearing in every perfumeries...

The glamorous spirit of the advertising does not change but the J'Adore woman embodied by Theron is now portrayed in a darker setting and she is wearing a more richly embroidered dress while wading in waters of gold.

The brand has also set up a dedicated website which retraces the history of Dior and J'adore by pretending to guide you inside the couture house thanks to a virtual visit inside an animated movie. A narrator tells the story of the scent cultivating ambiguity as to whether it is a woman or the perfume J'Adore which is visiting the 30, rue Montaigne. One is reminded of the spirit of the Guerlain ad for Flora Nymphéa.

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