Celebrity Kim Kardashian is commercializing a limited-edition rollerball of her signature debut fragrance this month. This Pink Ribbon edition will help finance her charity of choice: 10% of sales will be donated to the Young Survival Coalition, founded in 1998 by three young breast cancer survivors.
Already in June 2010 the reality TV star had announced on her blog that the rollerball pen would be available only at Sephora this fall. Since then, there has been a falling-out between the two partners and the fan-designed scent is now exclusively available through KK's own fragrance site and Perfumania...
Kardashian used her fame to invite her fanbase to participate in the creation of the Pink Ribbon edition. The fans reportedly designed more than 200 patterns in just a week. Kardashian picked her top 4 and they were finally submitted to the popular vote.
If you make your purchase via store.kkfragrance.com, you get an extra discount: For a limited time only, enter "CURE" at checkout to receive 10% off your Pink Ribbon Rollerball purchase.
A .33 fl oz of Eau de Parfum is priced at $16