The perfume house of Caron have launched a promotional campaign to help keep their much vaunted masculine fragrance Pour Un Homme, a lavender and vanilla scent, at the top of the charts. Turning to the past, they have exhumed from the sound archives this time a vinyle recording of a duet sung by Serge Gainsbourg and Jane Birkin in 1972 "to pay homage to his own perfume"...
Since Gainsbourg was capable of writing soulful songs even to advertize Martini, it sounds more like an old commercial jingle than a personal composition, but his style remains pretty much untainted despite the more mercenary approach.
Last year, Van Cleef & Arpels adopted the celebrity and Serge-Gainsbourg angle to promote Van Cleef & Arpels pour Homme (1978) which was reportedly worn by the singer.
In the "Pour un Homme