Chanel Team Up with Colette for Giant Pop-Up Store, March 1st-10th 2011 {Fashion Notes}


Fashion likes to mix styles, they say. Chanel together with Parisian concept store Colette are illustrating this adage from March 1st to March 10th 2011 with the temporary set-up of a creative space of expression within the walls of a giant "ephemeral boutique" located 336-340, rue Saint Honoré, near Colette's mothership. The "two legendary Fashion addresses" will fuse for a time on the backdrop of the industrial aesthetics of a former garage while reportedly cultivating a "rock 'n roll vibe." The happening will take place around "fashion, visual arts and musical performances"...


From the press announcement at Chanel News:

"The headlining creations from the Chanel 2011 Spring-Summer collection will arouse curiosity when juxtaposed with a selection of pieces from young designers chosen by Colette. Legendary Chanel bags and this season’s designs, including a Mademoiselle bag in the famous Colette colour, will be originally customised by various artists such as Kevin Lyons, Soledad, André, Fafi and SO-ME.

Even more playful and unusual surprises await in the form of a collector’s doll by Karl Lagerfeld, bag charms, helmets, and cameras. Amongst these must have items, Colette compilation CDs and scented candles are not forgotten.

Other aesthetic and delectable treats include the Colette nail bar and a cupcake bar.

A special playlist created by Michel Gaubert is also available to all boutique customers.


Friends of Chanel are special guests to be discovered as in house DJs, and five artists invited by Colette will be customising Chanel bags, upon request.

March 1: Kevin Lyons, designer and illustrator, will be customising bags, 4pm – 6pm
March 2: Camellia demonstration by a Lemarié craftsman, 3pm – 6pm
March 3: The illustrator Soledad will be customising bags, 4pm – 6pm
March 4: Harpsichord performance by the pianist and composer Maxence Cyrin, from 5pm
March 5: Graffiti artist André will be customising bags, 3pm – 6pm
March 7: Graffiti artist Fafi will be customising bags, 4pm – 6pm
March 8: Chanel nail bar, 3pm – 6pm
March 9: SO-ME, graphic artist and illustrator, will be customising bags, 4pm – 6pm
March 10: Chanel nail bar, 3pm – 6pm

Chanel and Colette: Meet in rue Saint-Honoré
336 – 340, rue Saint-Honoré, Paris 1st
From March 1st to 10th 2011
Hours: Monday-Saturday from 11am to 7pm"

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