PCD Awards 2011: The Best in Fragrance & Beauty Packaging {Fragrance News}


PCD_awards_2011.jpgTechnological tour-de-force in the field of beauty and perfume packaging was rewarded at the The 7th edition of the PCD congress-exhibition, held on the 8th and 9th February 2011 at the Cité des Sciences et de l'Industrie, Paris. The PCD Awards or Parfums, Cosmétiques, Design Awards distinguished a roaster of recipients...


The PCD 2011 Award-Winners :

« Bleu » Shower Gel, Chanel – Care Category


Equally elegant and totally consistent with the Bleu perfume, the Chanel shower gel appealed to jury members owing to its flip top and easy handling. No more caps trailing in the bathroom!

The flip top was manufactured by SAF. Pinard created the bottle. The case and wavy pattern come from Wauters / Nicollet.


« Terracotta 4 Seasons » Powder, Guerlain – Make-up Category




The original idea according to which authenticity and luxury should be expressed by a powder was embodied in the Ora Ito design.  The refined shape and transparent dome of the object dwarfed other entries. From a technical stance, the base is a single, overmolded block; the top (complex part of the case) is made up of 5 components. Finally, a ring holds the system together. The Guerlain teams wished to thank Albéa, their supplier.


« Wanted Rouge » Lipstick, Helena Rubinstein – Make-up Category


Achieve irresistible attraction in a click. That was the idea formulated by the Helena Rubinstein marketing teams. Pushing the press top to release the tube of red lipstick was deemed a very elegant new form of handling, which the jury wished to reward. Cosfibel is one of the suppliers thanked.


« Lash Queen Sexy Blacks » Mascara, Helena Rubinstein – Make-up Category



The Helena Rubinstein teams are used to creating make-up products that resemble jewels. The award-winning mascara proves this point. Shapely garbed in black lace, the tube is as sexy as product communication would have us believe: « uplift volume, provocative curves, sexy corset ». Yet decorating the tube proved a major challenge for the technical team: the lace was produced by Seidel and its partners using silkscreen techniques rounded off by flocking.  


« Voyage » Perfume, Hermès – Men's and Unisex Perfume Category



The design is signed by Philippe Mouquet. He drew inspiration from a pocket magnifying glass to create the object. The technical difficulty, an unprecedented challenge, consisted in making a stirrup turn around a glass bottle. The solution was found by creating a virtual axis in 2 mm aluminium in an indent in the bottle. The bottle can, moreover, be refilled. The following suppliers/partners were thanked: SGD and Verreries Pochet et du Courval (glass), Pivaudran (drawing), Ipack (injection and assembly) and CNP Vaudreil (packaging).


Parfum « Fleur de cristal » de Lalique – Catégorie Parfum femme



To celebrate the 150th anniversary of the birth of René Lalique, the teams of this renowned firm decided to use lily-of-the-valley, a symbol of renewal that fascinated the creator. The challenge consisted in suspending its little bells in the upper segment of the bottle. This bottle with pure lines in which the flowers seem to float fully meets the challenge. Not a single injection point is visible. Thanks go to Pochet (for the glass), VPI (surlyn shoulder segment), Rexam (pump) and Cartondruck (cardboard).


« L’air du Temps » Perfume,  Nina Ricci – Collector Category



A hand-blown Lalique bottle embodies the award-winning perfume. It was specially created for the 60th anniversary of the iconic Nina Ricci line, « Air du temps ».  Its design is a real technical feat: difficulty controling the thickness and cooling of the black glass, first box in cardboard covered by shiny vinyl, second box in black lacquer wood with a satin interior, hot stamping, etc. Altogether, the various steps to create a single collector perfume would take half a day. The jury was overwhelmed by so many achievements.  « L’air du Temps » collector by Nina Ricci will go down in the history of PCD Awards. C Group /LF Beauty (lacquer wood box), ECR1 (protection box) and Lalique were warmly thanked.


Special distinctions:

·      « Repair wear Laser Focus » wrinkle corrector, Clinique – Care Category
·      « High Impact Mascara » (mascara sample), Clinique – Make-up Category
·      « L’eau d’Issey pour homme » Perfume, Issey Miyake
·      « Untitled » Perfume, Martin Margiela – Men's and Unisex Perfume Category
·      « Flower by Kenzo » Perfume with refill, Kenzo – Women's Perfume Category
·      « Les Or » Collection, Guerlain : Soin prodige Eclat « Midnight Star Collector » and « Or Impérial » Poudre sublimatrice face and body - Collector Category

The Jury:

The jury is made up of perfumes and cosmetics packaging experts representing brand owners, packaging manufacturers and the media
Noëlle Baticle, Beauty Journalist
Alain Béthune, HBC packaging Research Director, L’Oréal
Hervé Bouix, Senior Corporate VP Packaging New Ventures & Special Projects, The Estée Lauder Companies, Inc., USA
Jean-Paul Cournillou, Strate College
Evelyne Dreyfus, Health-Beauty Journalist
Pierre Ducastin, Packaging Development Manager, L’Oréal
Michel Dupuis, Product Development and Purchasing Strategy Director, Chanel
Xavier Leboucher, Packaging Development Director, PUIG
Osnat Lustig, VP Packaging Development, COTY EUROPE BEAUTY SA
Jean-Louis Mathiez, President, Cinq.pats
Daniel Saclier, Development and Purchases Director, Guerlain

Via press release

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