Couturier Elie Saab has unveiled the advertising and flacons for his debut fragrance simply called Le Parfum. Created by nose Francis Kurkdjian, who incidentally thought the newly married Duchess of Cambridge would wear it well, it is said to be a woody-floral composition...
Fragrance notes are orange blossom, jasmine, cedarwood, patchouli, rose honey. It took the creators 279 tries and two years before getting the formula right. The perfume "reflects the spirit of his clothes revealing a wealth of references to Oriental culture, between voluptuousness and refinement."
The fashion designer has declared himself to be a lover of orange blossom and jasmine since his childhood. Perfumer Francis Kurkdjian himself has devoted his attention several times to the orange blossom material -- see a summary in Fleur du Mâle.
The flacon is inspired by a crystal paper-weight belonging to Elie Saab.
The advertising is reminiscent of the atmosphere and colors of the movie Inception. It was shot with model Anja Rubik in the streets of New York City.