Ulta Have Relaunched Two Discontinued Oldies but Goodies {Fragrance News}

Jil_sander_4_Lauren.jpgWe knew that Ulta were holding on to Calyx after the demise of Prescriptives, but little did we know that they have started implementing a cultural-cum-marketing policy of vintage-perfume rescuing. Apparently in an effort to bring back beloved classics into the mainstream, Ulta are now carrying two other fragrances that have virtually disappeared from perfumery shelves elsewhere. You won't find them on auction sites too often and if you do, it will be at inflated prices. There are wait lists on discount sites...


Ulta are now offering the semi-discontinued (depending on the geographic market) Jil Sander No.4 as an "Ulta exclusive." (The Netherlands site for Douglas actually still carries it, but not the German one.) It is a wonderful spicy tuberose perfume from 1990, at the cusp of a new decade but with a lot of the presence that was a signature of the 80s.

Notes listed on Ulta are: rose, geranium, peach, tarragon, moss and carnation.

A more complete list gives: Light rose, geranium, peach, plum, galbanum, Violets, jasmine, rose, tubersoe, heliotrope, ylang-ylang, carnation, tarragon, myrrh, Grey ambergris, moss, vanilla, sandalwood, patchouli, musk. 

Price: $65

Next, we have the crisp, green fruity-floral Lauren by Ralph Lauren in its iconic ruby-red inkwell of a bottle. Launched in 1978, it's remained a popular fragrance despite the fact that it's been discontinued.

Notes listed on the store site are: gardenia, rose, carnation, tuberose, spicy midnote of ginger and pepper, vetiver, musk, and patchouli, and oak moss.

Prices: $65 and $49,50

Brands that make an effort to turn to discontinued, heritage fragrances can only be applauded.Let's hope the trend continues.

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2 Comments | Leave a comment

  1. I don't know much about Ulta, but I like the sound of this reclamation! My grandmother gave me a mini of Ralph Lauren for my birthday when I was 8 or 9. I thought (and still think) it was a weird gift for a kid, but wish I had kept it instead of using it to scent my doll's hair! Now I suppose if I want to relive those very, very fragrant memories, I can pick up a bottle. :)

    another perfume blog
    • The Ulta stores I've experienced I thought had good selections but felt a bit cold. They don't play up the hip factor like Sephora. It is good of them however to continue carrying customers' favorites which do not benefit from glamorous advertizing budgets.

      Love Lauren!

      Chant Wagner

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