Venezia by Laura Biagiotti is Back (2011) {Fragrance News}



Italian designer Laura Biagiotti will relaunch her adulated fragrance from 1992, Venezia. An oriental with a distinctive personality and packaging, it had been erased from the perfume aisles except for a short re-introduction in 2002 in a 25 ml bottle to celebrate the 30 years of fashion of Laura Biagiotti and her 20 years in fragrance-making...


venezia_by_laura_biagiotti_relaunch.jpgIn a dramatic flourish, the brand's website is counting not only the days but the hours, minutes and seconds leading up to the re-launch scheduled for the 1st of September 2011. "The myth is back" says it all.

venezia_Biagiotti_Bottle.jpgThe new 2011 composition is meant to be a faithful recreation of the original. The flacon, while retaining the spirit of the first has evolved into a more bulbous form, looking less Harlequin-like.

So far, only 3 notes are given: plum in the top, jasmine in the heart and vanilla in the base.

The original Venezia featured a secret medieval Venetian elixir-of-love accord imported from China by way of Persia. Let's wait and see if the scent will recreate the same alchemy.

Advertising is fronted by model Margareth Madè.

Related Posts

Leave a Comment