Apothia have taken their perfume If to make it look and be a ringing endorsement for Breast Cancer Awareness Month in October.
Launched in 2005, the scent combines notes that are quintessentially West Coast -bright citrusy notes with white florals - and beyond that as American as gardenia...
"The original formulation made with pure perfume oils, the IF Roll On is soft and beautiful on the skin. With a sleek shape and durable bottle, the IF Roll-On is perfect to keep on you at all times.
IF is a youthful and feminine scent - combining fresh Grapefruit and Yuzu, with precious Gardenia, Freesia and Tuberose."
The box for the perfume bears a pink ribbon logo on the back.
It's available at ronrobinson.com for $58.