BCBG Max Azria partnered with New Wave Fragrances to create a new namesake perfume for their customers. Liubov Azria's goal was simple enough, to bottle the scent of the “sophisticated, sensual allure” of the BCBGMAXAZRIA woman. The composition is signed by perfumer Stephen Nielsen....
The flacon reveals the new fashion for flower top bottles of perfumes which was strongly encouraged by the success of Lola by Marc Jacobs.
The ad copy is fun to read and documents what the intent of the scent is, so we'll leave it in its pristine form,
"Surrender to succulent temptation, intoxicating kir royal, wicked black cherry and wild strawberry merge together for an irresistible feeling right off the top. A rustle of rose petals, a glimpse of violet, exhilarating jasmine, with the delicacy of soft muguet. Sexy, sophisticated, mysterious and intriguing. The jewel in the scent nestles in the drydown with the luxurious and rare orris, one of the finest and most precious elements in nature. Engaging the senses with a hot earthiness, sensual sandalwood draws you close as musk leaves you breathless."
Top: Kir Royal, wicked black cherry, wild strawberry
Heart: rose petas, violet, jasmine, soft muguet
Base: orris/iris, sandalwood, musk
Prices: $55 and $75. Available at ulta.com