A media report has it that a fragrance smell-alike of Coco Mademoiselle by Chanel called Suddenly Madame Glamour (you just need a spritz and you are suddenly glamorous) unconventionally distributed by the Soviet-store-of-yesteryear-inspired German supermarket Lidl is experiencing a smashing success. Why? Because blind test panels have all voted for the Lidl expression of Coco Mademoiselle, available for a fraction of the price...
Smell-alikes are a frequent occurrence in the fragrance industry and the mass-market sector can be particularly welcoming to those although it also can harbor hidden gems which were clearly created to be pillar perfumes for the masses, in the best sense possible. Knowing the scale of its reach, a perfumer will be particularly attentive and serious about the endeavor.
Can a classic be improved upon by a mass-market rendition of it is the intriguing question the reported success of Suddenly Madame Glamour poses. One would need to experience the scent in actuality in order to understand the aesthetic choices that may tip the scale in favor of a smell-alike. It could be, for instance, that it is softer, more skin-like and thus will be evaluated more positively for that reason. Or it could be that it is more tenacious.
Meanwhile here is what we can read,
"Two independent consumer panel blind tests carried out by the prestigious Perfumer's Guild on the Lidl Suddenly Madame Glamour £3.99 for 50ml EDP (Eau de Parfum) against Chanel's £61 for 50ml EDP Coco Mademoiselle yielded amazing results. 50 women in the first test voted tremendously for the Lidl brand with 89% saying they would prefer to wear it over the Chanel's brand and a staggering 90% of the 100 women who blind tested the perfumes in the second round said they also preferred the Lidl's brand."