Pop country star Taylor Swift has unveiled the advert which is part of the advertising campaign for her debut fragrance Wonderstruck, to be launched in October 2011.
In the ad, Swift is wearing loose, curly tresses paired with a sophisticated blush and silver gown, her waist cinched with a sparkly silver belt. No doubt, the color was picked to suggest the emotional blushing of first love as this is what the fragrance is all about...
Crystal chandeliers waltz in the air, in a forest or garden. The tag line is "The beginning of something magical." Taylor Swift said,
"I wrote the lyric, 'I'm wonderstruck, blushing all the way home,' for the song 'Enchanted' about the first time you meet someone. A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."
The advertising campaign will progressively be revealed between now and October.
Via press release