Ed Hardy launched a new duo of fragrances called Villain for Women and Men, which might or might not have been heavily inspired by Lady Gaga. More assuredly, the scents tap into the villain archetype, which Salo Lekach, CEO of New Wave Fragrances claims is much more popular today than the hero one (hmm, and what about the return of Captain America and the demise of some foreign, well-hidden-in-far-off-places political leaders to international acclaim?)...
Can you smell the scent of a mud fight?
The men's perfume was created by perfumer Adriana Medina-Baez, while the women's scent is signed by perfumer Marypierre Julien, both of Givaudan. The first one is influenced by the idea of a sexy Far East while the second one is inspired by a sea siren, waves of scent and crème brûlée.
Oh, yes, crème brûlée is totally bad, as we all know.
Villain for Women:
Top: lychee, watermelon, blood orange, tangerine
Heart: water lotus, magnolia petals, freesia
Base: crème brûlée, sandalwood, iris
Villain for Men:
Top: Italian bergamot, black pepper, cardamom, French lavender
Heart: Egyptian basil, Indonesian nutmeg oil, wild sage, blackcurrant buds
Base: amber, sandalwood, cedarwood, musk.
Quotes via Ocean Drive