Singer Katy Perry will launch her second scent from mid-November 2011 following up on Purr. Like the first, Meow! seems to be devoted to all things kittenish. The cat-baby bottle is now a pale lavender. Inspired by vintage Depression-era milk glass, which Perry says she loves, it seems to have gone into a wash cycle with some bleeding tie-and-dye tee-shirts to offer a more contemporary take on the normally really white glass....
“It’s a sister fragrance, Purr to me was a little bit more floral, and Meow is a little bit more sweet. It was probably because of the California Dreams tour that it was more of the confectionary world, because everything I’ve seen for the last year has been like cotton-candy scented or huge peppermints or massive gummy bears.”
The Eau de Parfum was developed with Givaudan perfumers. It opens on top notes of tangerine, pear, gardenia and jasmine; the heart is of honeysuckle, lily of the valley and orange blossom;%