Madonna Truth or Dare (2012): More News {Fragrance News} {Celebrity Perfume}

madonna_truth_or—dare_perfume.jpgFollowing up on an earlier announcement, Coty Prestige released more news about the fragrance venture signed "Madonna." The perfume will be the prelude to the launch of a lifestyle brand called Truth or Dare by Madonna. The singer is said to have confessed that,

"I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well: something honest, and yet daring, hence the name Truth or Dare,"

Which in French gives (Coty France release) (you knew that Lourdes goes to the French school in London, right?)

« J’ai toujours été obsédée par l’univers des parfums », a confié Madonna à Women’s Wear Daily. « Cela fait des années que je rêve de créer une fragrance personnelle, qui soit non seulement l’expression de moi-même, mais que les autres puissent également s’approprier. Un parfum sincère et audacieux à la fois, d’où son nom, Truth or Dare*.”...


madonna_sex.jpgThe launch of Truth or Dare will be global. She will be featured in an advertising campaign designed by Fabien Baron of Baron & Baron who collaborated in the past with her on her provocative photographic book Sex (1992.)

Michele Scannavini, the President of Coty Prestige said,

"Madonna is an artistic phenomenon whose vision has helped define the cultural zeitgeist for nearly three decades.  Her fans around the world have an unparalleled devotion and will be eager to experience a unique, and more personal, materialization of her talent,"

And in French,

"Madonna est un phénomène artistique dont la vision a redéfini le zeitgeist culturel depuis près de 30 ans. D’un bout à l’autre de la planète, ses fans lui vouent une admiration sans limites et seront heureux d’expérimenter une concrétisation unique et plus personnelle de sont talent”

Bernd Beetz, CEO, Coty Inc rejoined,

"Madonna is the marquis addition to Coty's unrivaled brand portfolio and further establishes us as cutting edge leaders in the global beauty industry,". "We are thrilled to embark on this new venture with Madonna, a global icon with unprecedented star power and cultural relevance."

In French:

“Madonna vient enrichir l’incomparable portefeuille de marques de Coty et confirme notre position de leader dans l’industrie mondiale de la beauté,” explique Bernd Beetz, CEO, Coty Inc. “C’est avec enthousiasme que nous nous lançons dans cette nouvelle aventure avec Madonna, icône planétaire et star incoutournable à la puissante dimension culturelle.”

Expect to smell "narcotic florals" everywhere in May of 2012 . From March in the US.

Via press release

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