Diesel will launch a new addition to the Only the Brave franchise inaugurated in 2009. The new flanker is called Only the Brave Tattoo, available from March 2012. The eau de toilette is inspired by,
"...the idea of knowing who you are and what you believe in, and having the courage to wear your convictions on your skin forever..."....
Diesel founder Renzo Rosso reportedly had himself inked at 50 for the first time with his own initials R.R., so that would be a statement based on his own experience.
The fragrance opens on a top accord of apple, followed by a heart resting on sage and Bourbon Pepper. The base notes feature amber wood, benzoin, tobacco and patchouli.
The flacon is said to be inspired by the shape of Rosso's hand with the calligraphy signed by tattoo artist Mr. Cartoon mimicking the style of "L.A. graffiti."