Chanel opened a new space dedicated to Chanel fragrances within Bloomingdale's 59th Street department store with emphasis put on private consultations. It is called Espace Parfum. The Olfactive Bar designed by the house Deputy Perfumer Christopher Sheldrake - a former aspiring architect - showcases all 51 perfumes from the brand...
A helpful perfume consultant, a graduate of ISIPCA having undergone 3 years of training, is on hand every day "to share stories about the brand’s history, inspiration, raw ingredients and the notes of each fragrance. During client consultations, the expert will use patented ceramic blotters, which capture the essence of each fragrance and help customers determine their perfect scents."
Christine Dagousset, executive vice president, CHANEL Fragrance and Beauté said,
"Since the creation of CHANEL N°5, our preeminence in the world of fragrance can be attributed to our rich heritage of ‘in-house’ master perfumery, and the quality of our laboratories and exclusive sources for raw materials; as an experience. Espace Parfum reveals a wealth of information about fragrance, about how to wear scent, and about one’s own nature. It is the very quintessence of luxury and is yet another example of how CHANEL continues to be the global leader in fragrance.”
It is the second space of its kind to open in the United States and the 32nd one in the world.