May 2012 Archives

Black Eyed Peas singer Fergie has launched her third fragrance in partnership with Avon after Outspoken and Outspoken Intense. It's called Viva by Fergie. The perfume is all about empowerment and playing with the masculine and feminine boundaries in a...

Aromachology, co-founded by Kirsten Menkes and Ashlee Firsten, is a perfume brand whose mission statement is defined as "...the interrelationship between psychology and scent and the affect it has on behaviour. Meant to reconnect consumers and revolutionize the artistic and...

ID Parfums have introduced a new women's perfume following up on the recent Jardin de Madagascar. It is called Tentation de Violettes (Violet Temptation), an allusion to the temptation the perfume exercises not just on those you seduce but on...

Yves Saint Laurent have launched a new flanker to Parisienne (2009) called Parisienne L'Eau. The copy reinvigorates the myth of the Parisian woman with this new splash of water."The portrait of an incredibly free womanFree to think and to take...

Designer Stella McCartney has introduced a new summery edition of her rose perfume Stella called Stella Summer Rose."Morning in a garden of roses. A cool breeze vibrating with the scent of just-opened flowers..."......

British lingerie brand Agent Provocateur have released a new companion scent to the original Maîtresse called Maîtresse Eau Provocateur, which in principle means something like "Mistress, Eau Provocative" but which is mainly a replay of the brand names Maîtresse and...

In lieu of the traditional sight of the annual Givenchy Harvest collection, what could be spied on the perfumery shelves this morning were new, dark-looking Givenchy Parfums. The brand have created a collection of perfumes which wishes to pay homage...

Giorgio Beverly Hills have launched a lighter version of the 1980s cult fragrance Giorgio called Eau de Giorgio. Renowned for its assertive tuberosey sillage and sunny disposition, it now has been created to feel more sparkling while retaining its rich...

In the fall of 2011, Gale Hayman released a new women's perfume just called Gale bottled in a saucy flacon sporting a trademark leopard print and a red bow. The Californian beauty entrepreneur is best known for her 80s global...

Penhaligon's will launch a new floral unisex perfume from July 16th 2012 called Peoneve. The composition is signed by perfumer Olivier Cresp who creates in so doing his second opus for the English perfume house following Juniper Sling.The scent "...is...

The DKNY Be Delicious collection is going to expand this summer from July 2012 with the addition of a new library of scents with a case of Wanderlust called DKNY Hearts the World. It is inspired by some of the...