To promote the launch of the newly baptized trio of Addict perfumes, Dior, as reported earlier, commissioned a short film by Jonas Akerlund featuring teenager Dutch model Daphne Groeneveld. They could not get Brigitte Bardot because she is not modelling anymore, but she is there in spirit. Even her acidulic voice is echoed here.
Dior have been weaving the thematic of iconicity, also apparent in their commercial for J'Adore inhabited by a gallery of Hollywood star look-alikes brushed past by Charlize Theron.
Four teasers have been released so far, which you can watch after the jump...
Addict to Dance
Addict to Style
Addict to Fashion
Addict to Love