Juicy Couture will add a new flanker to their Viva La Juicy range with Viva La Juicy La Fleur. This makes for an awfully complicated, long name and a very short olfactive description offered by the brand. It is as if they wanted to convey the meaning that, let's get straight to the point, this is a flanker, we know you love us and we've ensured that as a faithful customer of the brand, you will be excited by this new twist...
They will probably release the notes at some point, but what matters right now are feelings. We can almost hear the song play out at this point.
"Uplifting, playful, dreamy". "Inspired by the blushing aura of being in love, Viva la Juicy La Fleur is a breathtaking new fragrance that captures the dreamy, ethereal feeling of love's first embrace."
Juicy Couture very much play on sending addictive vibes to their target customers seeming to assume they are a shopping-alcoholic lot and impulse-buy oriented. They're probably right on target.
Available for pre-orders at Nordstrom