Scent Bar at Target: Bringing Cali Niche to the Mainstream {Fragrance News} {Beauty Notes - Bath & Body}

Scent_Bar_Target_Blush.jpgChoosy, picky niche perfume wearers will be able to recognize two names at Target with the launch of a Scent Bar line of bath products, provided they even venture in those back-alleys of their fragrance shopping universe. Named after the Los Angeles perfumery which has been thriving on selectivity and careful editing, co-founders Adam Eastwood and Franco Wright {check our Q & A} apparently wanted to do mainstream once in their lives at least -- you can just sense the thrill of measuring up to the economy of scale,

"Our focus was on creating truly wearable scents wrapped in great body products she could use every day – all at a great price.  For years we’ve helped women discover fragrances they fall in love with, and we’re thrilled to bring that boutique experience to Target’s specialty bath department"...

The 4 different fragrances are said to have been custom-designed and layering is encouraged.

"Each range of sheer-scented products is designed for everyday layering, so you can customize the intensity of your favorite scent, while leaving your skin beautifully quenched and luxuriously fragranced."



That playful glance. A new romance. Blush is a toast to the modern flirt, fragranced with notes of sugared peony, cassis and pink champagne.


Your private beach. A tropical breeze. Cabana invites you on the ultimate escape, fragranced with notes of coconut, Tahitian vanilla and papaya.


A midnight kiss. Your secret wish. Forbidden is an ode to seduction, fragranced with notes of ruby pomegranate, blackberry and amber.


Summer bliss. A citrus twist. Sunswept captures the joy of a sunny day, fragranced with notes of Sicilian orange, sheer lemon and bergamot.


While the scent descriptions sound sage enough, there is no telling whether they will have that little nichey, streamlined touch which one would logically expect to encounter in them. If they smell exactly like the Bath and Body Works offerings - no offense meant, there are some great BBW ones - then, you will have wondered why they needed to pull in two taste-makers from the niche perfume world.

Products start at $8.99

Via press release

Let others know how you find them if you try them. Thanks.

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