Following our earlier announcement about the upcoming new women's perfume by Jimmy Choo, Flash, we received further information about it. Now they stress that the perfume is an "ultra-modern white floral" with a solar character. Perfumer Christine Nagel said "I created FLASH for the self-confident, urban Jimmy Choo woman: sexy, rebellious and sophisticated. I imagined the sound of her heels, clicking on the streets of New York, London and Paris"...
The brand evoke the clubbing scene and the rush of adrenaline experienced when partying.
"The fragrance opens with pink pepper, tangerine and strawberry, for a fresh, sparkling introduction. As these glittering top notes evaporate, heart notes of strong, exotic white flowers, with a tuberose signature enriched with notes of jasmine and white lily, reveal a heady, sexy character. A base of white, powdery woods gives a lasting impression that is both seductive and sensual, but never too much.
Nose Christine Nagel also commented that, "As a brand, Jimmy Choo is so resolutely feminine that the perfume had to have a sensual background. I used white woods, a contemporary note that gives a feminine, sophisticated touch, but maintains luminosity."
The new Jimmy Choo perfume, their second original composition to date after Jimmy Choo, seems to propose a very contemporary version of hedonism and high-octane lifestyle. Let's see how it smells like.
On counters at Sephora from February 1st, 2013
Via French press release