Beyoncé has launched her new fragrance for women called Pulse NYC, a flanker to Pulse (2011). The idea behind the perfume is to celebrate both the singer as a person and her favorite city which she also calls home, New York City,
"When two icons come together, a spectacular pulse ignites. Legendary glamour and sky high sophistication create a light the world lives to see...
Sexy. Electric. Fierce. Beyoncé Pulse NYC is Beyoncé’s olfactive expression of her favorite city. The woman who wears it instantly feels sexy and empowered...and ready to conquer anything!"
"Beyoncé Pulse NYC is a truly one-of-a-kind scent with many facets—pretty yet fierce, edgy yet sophisticated, sexy yet graceful. The unique spirit of both characters is beautifully showcased in this Floral Chypre."