Ooh exciting news! Blogger Jane Cunningham of British Beauty Blogger reported today that a cult British fragrance of the 1970s is about to make its comeback: Aqua Manda by Goya. She mentions the fact that the original formula is being currently replicated in a perfume lab as she is typing. Here are some of the facts you need to know...
"Late last year, a couple of London based guys who run a successful distribution company – Bob and Neal – discovered that they could buy the trademark for Aqua Manda (it had been discontinued in 1975 by ICI who bought it from Goya leaving the Aqua Manda trademark not owned by anyone). So they snapped it up, and have set about faithfully recreating the original orange and oriental scent (with help from Christopher Collins, the son of Douglas who created Aqua Manda in the beginning)."
After checking online, I realized there is indeed a long trail of moans on the internet expressing regrets at the disappearance of the fragrance. It was to many the background scent to the late Swinging 60s and early Rocking 70s. How much more emotional can it get in terms of the nostalgic impact it is going to have once the genie is once more out of that orange bottle. I foresee many inter-generational gift exchanges after it is out, reportedly by mid-summer 2013.
Having said that, I happened on a site which apparently still sells it - Feathergills Emporium - but in a different packaging from the one that is so MOD. Those saturated orange and brown colors are nothing if not iconic. Added: OK, Cunningham just added the information that this latter brand do not hold the original formula.
Perfume notes, according to Perfume Intelligence, are mandarin, sweet herbs, coriander, rosemary, parsley flowers and jasmine. It's described as being fresh, spicy, orangey.
Jo Wood - the ex-wife of Ronnie Wood - apparently might have been inspired by it for the launches of her own Amka (day) and Usiku (night).
Will you make your summer of 2013 smell like you were back in the 1970s?
Picture: Do You Remember