L'Air du Temps by Nina Ricci Goes Indigo Blue Thanks to Olivia Putman {Fragrance News} {New Flacon}

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L'Air du Temps by Nina Ricci is getting a new, indigo blue dress this year for a limited-edition flacon designed by Olivia Putman of Putman Studio founded by her mother Andrée Putman. In 2010, it was designer Philippe Starck who proposed a very deconstructed reshaping of the iconic, lyrical flacon resembling a waltz frozen in time... 

Three years later, Olivia Putman decides to keep the original shape of the perfume bottle making it a bit more expansive, with a wider girth, but more strikingly painting it in deep indigo or midnight blue. Blue is her favorite color although she stresses that she never wears it; It is however present in her surroundings. She further explains that it evokes the sky and the sea to her, that is the infinite, and therefore freedom. 

Like Starck she wears the perfume and so has a personal story to share about it. It was her first perfume and the one which was offered to her by "the great love of her youth" who happens to be "her husband 25 years later". She says that she continues to wear the scent. 

The flacon was originally created by Marc Lalique in 1951, 3 years after the launch of the perfume which was seen as a symbol of the end of WWII and the victory of the Allies. 

The collector edition launches from May the 2nd, 2013. It retails for 85€.

Via press release


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