Jeweler Van Cleef & Arpels are launching a new pillar feminine fragrance this spring called Rêve, which means "Dream" in French. The floral composition, co-signed by three women perfumers, Emilie Coppermann, Evelyne Boulanger and Nathalie Feisthauer, is inspired by an ideal garden and the motif of the mille fleurs, the latter which has been revived recently also by Hermès in their new perfume, Jour d'Hermès...
While different meanings can be ascribed to "mille fleurs" from industrial waste to perfumery metaphor, what we have at hand here is a desire to evoke freedom of interpretation and free-form imaginings of the floral motif by both the wearer and the perfumer.
The garden which is evoked is an imaginary place where jewels, colors, fauna, flora and perfumes create a rich tapestry reminiscent of Medieval descriptions of symbolic gardens.
"Around her everything radiated with a striking purity and serene harmony. Flowers, plants, trees irradiated with a multi-colored white delicately nuanced with a powdery rose, tender green and iridescent ivory. Butterflies in diamonds and spinels, hummingbirds in multicolored sapphires frolicked in the air."
The musky fruity floral eau de parfum is said to be based on a lily and osmanthus accord further featuring notes of pear, neroli, sandalwood, amber and pink peony. The fragrance is reportely "...refined thanks to its transparency."
Prices are 39€, 60€ and 85€ for 30 ml, 50 ml and 100 ml in Europe. In France, it initially exclusively launches this April 2013 at Nocibé.