Giorgio Armani Acqua di Gioia Eau Fraîche Infuses Jasmine Tea (2013) {New Perfume - WOW AWARD}


Giorgio Armani have launched a new flanker to the original Acqua di Gioia (2010) called Acqua di Gioia Eau Fraîche. While its name suggests a more transparent texture for the scent, in reality the perfume turns out to smell more intense to the nose,

"Precious and refined, its aquatic notes are more intense while its floral accords are lighter and more luminous. This perfume reveals a vibrant femininity for a woman who is fresh, tender and refined, living in full harmony with nature," ...

The composition wants to evoke "...the delicacy of a light breath, the undulation of a wave, the tender green of a new leaf..."

Offered in eau de toilette concentration, the jus features top notes of grapefruit, ylang-ylang and cedarwood. The middle notes weave mandarin, water jasmine and a brown sugar accord. The base notes "passionately envelop the skin" with bright Primofiore lemon, a whisper of jasmine tea accord and a hint of soft musk. It's one of the best new perfumes out this spring-summer 2013. 

Flankers, when they are done seriously, can benefit from the experience of the perfumer having worked on the formula repeatedly, as well as improvements in fragrance technology. They can thus improve overtime instead of coming across as unnecessary additions to the original.

It gets TSS's WOW AWARD (we're going to use that badge - design pending - when we come across a product that's excellent).

See also how this perfume ties in with the Jasmine Tea Trend

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