Boucheron to Launch Fragrance in the Fall, Place Vendôme (2013) {New Perfume}



French luxury jewelry house Boucheron est. 1858 will launch a new perfume from September 2013 entitled Place Vendôme, named after their prestigious location on the world-famous square which as perfume aficionados know directly inspired the shape of the iconic Chanel bottles, as seen from an aerial point of view...

Boucheron still underline in their presentation on Twitter today that the house moved to their current address at 26, Place Vendôme in 1893, 35 years after they were established, a meaningful move in a world where location and image are key although the Roman Appian way of the Internet is also not to be neglected these days as they are well aware. 

The jus was co-concocted by noses Oliver Cresp and Nathalie Lorson of Firmenich, a duo of industry pros who both have dabbled in niche perfumery, i.e., can be a bit more in tune with artistic or artisanal sensibilities.

The eau de parfum features notes of pink peppercorn, orange blossom, jasmine, honey, benzoin and cedarwood, which promises a warm and even rich composition in keeping with the signature of the Boucheron fragrances and the opulent aura of the house. 

In the UK, the perfume will first launch exclusively at Harrods from September 8 to 21, 2013 followed by a national launch on the 22nd. 

Prices are: £39 for 30ml, £50 for 50ml and £75 for 100ml

(Note: the visual displayed here is not part of the fragrance launch but was part of a former digital campaign for the brand.) 

Via Fashion Monitor 

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