Target to Launch Sonia Kashuk Perfumes Signed by Jérôme Epinette {Fragrance News}


Sonia Kashuk has made her mark on the affordable supermarket beauty culture in the US with her range Sonia Kashuk for Target. Now, she is about to leave her own brand of sillage in the alley ways of the chain store with a new range of bath and body products including four fine fragrances, from November 2013...

The perfumes are all signed by French perfumer Jérôme Epinette of Robertet, who is well noted for his work with picky niche perfume brands and in particular, Byredo, e.g., Bal d'Afrique, Jovoy, Fresh {Cannabis Rose}, Atelier Cologne, but also more mainstream labels like ID Parfums, Lotus. 

The new bath and body lineup is 31-product strong. Prices start at $6,99 for a hand cream and go up to $19,99 for an eau de toilette. 

The fragrance collection is color-coded black with a floral pattern. The design was co-signed by Sonia Kashuk and creative agency Buero New York who have worked in the past on fragrance advertizing and packaging projects (Juicy Couture, Wienerblut, Versace). 

Christina Hennington, vice president merchandise manager of beauty & personal Care at Target who prefers to call Target customers "guests" said, "Guests love the Sonia Kashuk collection at Target because of its high quality, affordability and on-trend innovation,"  "The new bath & body line is a luxurious extension of the Sonia Kashuk brand.  We know our guests will be anxious to get their hands on it in November." 


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