Japanese designer Yohji Yamamoto talks about his concept of fashion and explains how in his view women ought to smell like when they wear fragrance. Minimalism, Japan, a clean air of grunge, softness, subtlety and Black are some of the anchoring notions which find a way of expressing themselves in both fields...
"The most important thing for both women and men, in terms of dressing, is to look sexy. Color is an issue for me. I use a lot of black and often I forget to use color. And when I do use it, I have to use something strong—stronger than black even—and so I might use a white or a beautiful, fragile red."
"When I created my fragrances, I wanted to evoke the fragrances of Japan, which are weaker than in the West. Even the flowers smell more subtle.
A woman should smell gentle. It's kind of the smell of skin, fabric softener and shampoo.
I am not an expert on men's fragrances because I have never been in love with a man. This makes a big difference!"
Read more at 20 Odd Questions for Yohji Yamamoto in the Wall Street Journal.