Spanish apparel brand Desigual launched their debut fragrances to mark their 30th anniversary, yesterday on December 2, 2013. They released a trio of perfumes called Sex, Fun and Love named after their 2013 spring-summer collection. Like their patchwork-y, post-flower-power-era clothes, the bottles of scents pop with color. The compositions are signed by perfumers Daphné Bugey, Christophe Raynaud and Fabrice Pellegrin...
Sex signed by Daphné Bugey of Firmenich includes notes of soy, strawberry, cherry, jasmine, vanilla, grapefruit and rhubarb.
Fun is a creation by Christophe Raynaud of Givaudan and is more about happiness. The jus includes notes of cranberries, Nashi pear, white peach, passion fruit, violet and peony.
Love is meant to convey feelings of tenderness and softness. The composition by Fabrice Pellegrin of Firmenich features notes of cassis, cranberries, grapefruit, orange flower, almond blossoms, benzoin, praline, sandalwood, and tonka bean.
To tie in with the textile signature of the brand, each cap is decorated with an uniquely cut-out piece of material ensuring that each fragrance flacon is slightly different to offset the industrial scale of the launch.
Sex, Fun and Love are debuting at Sephora. 30 ml (34 €), 50 ml (44 €), 100 ml (59 €).
While the label seems to target a younger demographic group, you can spot Desigual designs on all age groups in love with color. They are hard to miss. You can wonder whether the fragrances will present the same kind of obvious signature.